If you are being abused or know of an older person who you think is being abused please contact your nearest Elder Abuse and Neglect Prevention service. Please call 111 if the situation is an emergency. 

You can also find more helpful information on the Super Seniors website and they have a resources pack you can order to promote respect this World Elder Abuse Awareness Day (15 June) . 


Elder Abuse Awareness Week
runs from the 15-22 June 2017
, starting with World Elder Abuse Awareness Day on 15 June 2017.

Elder Abuse Hits Close To Home

Unfortunately Age Concern elder abuse statistics show:
- more than three quarters of alleged abusers are family members
- more than half of the alleged abusers are adult children or grandchildren
- alleged abusers are as likely to be female as male

This years theme is 'Elder Abuse Hits Close to Home' because thousands of older New Zealanders are being financially, psychologically and physically abused by their own adult children or grandchildren. During this week Age Concerns around New Zealand will be holding events and speaking through the media to raise awareness of elder abuse and neglect. It's not OK and it needs to stop. You can help make a difference by making a donation.

Elder abuse is a serious issue in New Zealand. Age Concern receives more than 2,000 referrals of elder abuse every year. That's 8 per week.  We are working hard to put a stop to elder abuse - Age Concern offers free, confidential, specialist Elder Abuse and Neglect Prevention Services as well as providing education about elder abuse for those working with older people/ kaumātua and other interested groups.  Please show your support.


What you can do to support Elder Abuse Awareness Week: 

Attend a WEAAD event in your area. Age Concerns across the country are holding a variety of events, from purple tea parties to tree planting. Download the WEAAD Event Sheet and find out how you can get involved. 

Facebook Cover Photo 
Change your Facebook cover photo to to this elder abuse awareness banner. Encourage your friends and family to do the same! 

Email Signature
Use this logo as your email signature during Elder Abuse Awareness Week. 

Your donation will help us combat elder abuse and neglect in New Zealand. Donations can be made here. Thank you for your generosity and kindness.

Use our Resources

Download our 10 Tips for Preventing Elder Abuse poster and copies of our 2017 campaign posters, brochure, bookmark and At a Glance information sheet (a statistical overview of our services) below. 

Contact details for your closest Elder Abuse and Neglect Prevention Service

What is elder abuse?

Elder Abuse and Neglect is a single or repeated act, or lack of appropriate action, occurring within any relationship where
there is an expectation of trust, which causes harm or distress to an older person.


                        Definition adopted from WHO Toronto Declaration on the Global Prevention of Elder Abuse, 2002

For research into elder abuse and neglect please click here. 

What is Age Concern doing to prevent elder abuse?
What can you do to stop elder abuse?
What kinds of elder abuse are there?
How much elder abuse happens?
Who is involved in elder abuse?
What are the effects of elder abuse?
Warning signs of elder abuse
Why don't older people seek help?
Physical Abuse
Age Concern Elder Abuse and Neglect Prevention coordinator Marie Bennett speaks about her experiences dealing with cases of physical abuse.

Psychological Abuse

Louise Collins, Age Concern National Advisor for Elder Abuse and Neglect Prevention services speaks about her experiences in dealing with psychological abuse.


Bronwyn Groot from BNZ talks about financial abuse

What is Age Concern doing to prevent elder abuse?

Age Concern provides free and confidential Elder Abuse and Neglect Prevention Services in many major cities and provincial areas throughout New Zealand.  These services employ professional staff to work with older people and their carers, providing support and advocacy so that older people can be happy, healthy and safe. 

The services also raise awareness of elder abuse by providing education for aged care workers, community groups, families and anyone with an interest in the wellbeing of older people.  

There are also other providers of Elder Abuse and Neglect Prevention Services.  Contact details for all these services are available here


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What can you do to stop elder abuse?

  • Treat older people with respect
  • Challenge ageist attitudes
  • Don’t ignore it, get help
  • Know how to recognise signs of elder abuse and neglect.


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What does elder abuse look like?

Commonly, several types of abuse occur together.  The types of abuse include:

Psychological Abuse

Behaviour causing mental anguish, stress or fear.  For example:

  • ridicule or threats

  • harassment or humiliation

  • preventing choice or decision-making

  • withholding affection.

Financial Abuse                                                 

Illegal or improper use of money, property or other assets.  For example:

  • unauthorised taking of money or possessions
  • misuse of power of attorney
  • failure to repay loans
  • use of home and/or utilities without contributing to costs
  • scams that rely on establishing a relationship with the older person with the intention of exploiting their savings and/or assets, e.g. romance scams.

Physical Abuse

Infliction of pain, injury or use of force.  For example:

  • hitting, pushing, rough handling
  • over-medication
  • inappropriate use of restraints or confinement.


Not providing for physical, emotional or social needs. For example:

  • inadequate food, clothing, shelter
  • lack of social contact, support
  • health needs not attended to.

Sexual Abuse

Non-consensual sexual acts or exploitive behaviours. For example:

  • inappropriate touching
  • sexual acts with someone unable to give consent.

Institutional Abuse

A policy or accepted practice within an organisation that disregards a person’s rights or causes harm. For example:

  • lack of respect for a person’s culture or customs
  • inappropriate rationing of continence products
  • inflexible routines e.g. breakfast at 8 am in the dining room.


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How prevalent is elder abuse?

Elder abuse is a global problem.  International studies report that 3% - 10% of older people experience abuse or neglect each year.  It happens to men and women of every religious, cultural, ethnic and income group. However, much abuse goes unreported.  It has been estimated that only 16% of all abuse incidents come to the attention of service agencies which can assist the older person to live safely.                      


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What’s happening in New Zealand?

Each year, Age Concern’s Elder Abuse and Neglect Prevention (EANP) services receive more than 2000 referrals for older people who may be facing elder abuse or neglect.  That’s eight referrals every working day.  About three quarters of these situations are confirmed to involve elder abuse or neglect. 

Often the abuse experienced by an older person involves more than one type of abuse.  In cases seen by Age Concern’s Elder Abuse and Neglect Prevention Services over the last three years:

  • 75% involved psychological abuse
  • over 50% involved financial abuse
  • 15-20% involved physical abuse
  • 10-15 % involved neglect
  • 10-15% involved self-neglect

Abuse is also identified by other agencies including health providers, the Police, lawyers, other community support organisations, and other non-Age Concern Elder Abuse and Neglect Prevention services.




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Who is involved?


Age Concerns report that they are dealing with an increasing number of older people who have become the victims of scams.  Predators are deliberately targeting lonely older people who have assets, forming friendships with them through the internet or in person, then requesting money for various hypothetical emergencies.  In many cases, it is the family that contacts Age Concern for assistance.  But the older person is often prepared to incur their loss in exchange for the proffered friendship.

  • Almost half of abused older people are over the age of 80
  • One third of abused older people live alone
  • Three quarters of alleged abusers are family members; and we know this often continues even when the older person moves to residential care
  • Almost half of alleged abusers are adult children
  • Abusers are as likely to be female as male.


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What are the effects of elder abuse?

The personal losses associated with abuse can be devastating and include the loss of independence, homes, lifesavings, health, dignity, and security. More than half the older people who are referred to Age Concern’s Elder Abuse and Neglect Prevention Services suffer debilitating long term health problems such as depression, anxiety disorders, loss of self esteem and exacerbation of chronic health conditions, as a direct result of elder abuse.  

Elder abuse also damages family relationships causing isolation and loneliness, grief and great sadness to the older person. Financial abuse can erode assets and savings so that the older person may find it difficult to buy essential medications, or pay for eye, ears and teeth care. They may not be able to pay bills and may even lose their home and possessions. Older people who have been abused lose their ability to live independently and require ongoing support from the health sector, or residential care.

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What are the warning signs?

The following MAY indicate an older person is being abused: 

• Unexplained behaviour, sleeping or eating habits
• Withdrawal and/or edginess
• Fear of a particular person
• Confusion
• Unexplained injuries
• Drowsiness (due to over-medication)
• Recoiling from touch
• Unusual withdrawals from bank accounts
• Unpaid bills, lack of money for necessities.

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Why don’t older people seek help when they are abused?

Some of the reasons why an older person does not tell anyone about the abuse are:

  • They blame themselves for the abuse
  • They are ashamed that the abuser is a family member
  • They depend on the abuser for support
  • They have low self-confidence and self-esteem
  • They don’t want to make a fuss
  • They are  afraid that if they complain the abuse will get worse
  • They are isolated, making it difficult for them to tell anyone
  • They do not know who to tell or how to get help
  • They have dementia or an illness that prevents them from telling anyone.