Valuing age research

Valuing age: The economic contribution of older New Zealanders

New Zealand has an ageing population. New Zealanders are living longer, healthier and more active lives. The ageing of our population is often portrayed in terms of increased costs; including costs of health care, residential care and New Zealand Superannuation.

The positive contribution that is made by older people to our public, families, employment, volunteering and community, deserves much wider recognition and respect.

Older people work, volunteer, provide care and participate widely in community and family life. Many families, communities and organisations depend on older people for their skills, knowledge and experience; older people provide care and support to thousands of others who benefit from their assistance. With one of the highest rates of over 65’s workforce participation, older New Zealanders are significant economic contributors through taxation, spending and saving. Older people form an important, growing market for the providers of goods and services.

Every aspect of New Zealand life is greatly enriched by the active involvement of those over 65. This valuing age infographic draws on existing research, including ‘The Business of Ageing’ and shows the positive economic impact and contribution made by older New Zealanders. 


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